Entrepreneur Magazine / February 2010
Who else is riding the "Unlimited" bandwagon?
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Customers love the words 'Free', 'Off', 'Sale' and 'Bottomless'. Recently, 'Unlimited' has joined the ranks of these marketing "magic words" that make clients' eyes go wide. Everyone delights in unlimited text messages, unlimited rice, unlimited internet access, unlimited calls and... unlimited ink?
Yes, you can now enjoy unlimited refills* on printer inks, thanks to Ink All-You-Can. Just last week, when it introduced Asian singing sensation Christian Bautista as its new celebrity endorser, Ink All-You-Can also announced its Go Unlimited campaign, making it the only brand in the market to offer unlimited* ink refills (*conditions apply) beginning February 2010 in select branches in Metro Manila. It also throws in a limited edition Christian Bautista CD as a giveaway to customers accruing a minimum purchase of P600 in select outlets.
With the Go Unlimited campaign, Ink All-You-Can lives up to its name, and at the same time makes a very fitting use of a trendy marketing handle.
Go with the bandwagon and think of your own 'Unlimited', or set a new trend with a new catchphrase. There are unlimited marketing strategies available out there for you to explore.
